B2B SAAS STRATEGY CONSULTANT
Half of your product roadmap is driving revenue.
Ready to figure out which half?
Lia Parkhurst helps B2B SaaS founders at growth inflection points cut through the noise, align product strategy to revenue growth, and stop mistaking motion for momentum.
Get a revenue-driving roadmap without costly rounds of trial and error.
WHAT CHANGES
Three outcomes that move the needle.
When your roadmap is built around revenue generation, you can feel the changes across the organization: from sales to CS to engineering (and beyond).
Every development dollar earns its place
Low-impact priorities get cut. High-leverage bets get funded. Your teams stop building features that don't move the business forward.
Signal over noise, every time
With 20+ years of pattern recognition behind your decisions, you have fewer fire drills because everyone’s aligned on what drives results.
A trusted second opinion at the table
Having an objective advisor who has seen and lived these patterns before helps you stay in the driver’s seat, operating “at the top of your license” as the visionary behind your business.
IF YOU’RE HERE
You're moving quickly. But something feels off.
Everyone’s busy. You have a full sales pipeline (and even fuller calendars). Engineering is working long hours to meet deadlines. The product team has a hearty backlog of feature requests. But lately, it feels like there are more and more fire drills:
Sales has a healthy pipeline, but they’re frustrated that so many deals are on hold until product builds the features that prospects are asking for.
Engineering didn’t finish everything this sprint, so work needs to roll over into the next sprint. And the next one.
The feature that product said would launch in Q1 just slipped by another month - and customers are getting impatient.
Your biggest customer (the one who’s been with you since the beginning) is threatening to churn.
Your team is super passionate - from leadership down to the front lines - but you still get questions that make you wonder if they really understand the strategy.
If you’re nodding along furiously, you’re not the first (and you’re not alone). These are common experiences for companies at major growth inflection points. What got your company here won’t get you to your next big revenue milestone.
But here’s what will:
A product roadmap full of initiatives that have a direct line to revenue
Clarity into the most important changes to make while keeping morale high (and whiplash low)
Knowing when to pivot vs. when to hold the line
An objective thought partner who has seen these patterns before and can significantly reduce your learning curve
That’s exactly where I come in.
THE PATH FORWARD
Simple. Focused. No wasted time.
Three steps from where you are now to a roadmap that drives revenue growth.
1
Schedule a
free Signal Check
You talk, I listen! We’ll focus on where you’ve been, what you’re building toward, and the symptoms you’re noticing across your organization.
2
The path forward is illuminated
If I can help, we'll book a 90-minute planning session where I’ll share my diagnosis, plus a 90-day plan for the highest-impact course correction.
3
Build with confidence, not guesswork
Repeat as desired. You get a trusted advisor, a roadmap that runs on evidence, and a team that hits their numbers by working smarter, not harder.
Lia Parkhurst
STRATEGY CONSULTANT
20+ years of pattern recognition, working for you.
I've spent more than two decades in product management, leadership, and strategy at growth-stage B2B SaaS companies spanning 7+ industries. I’ve witnessed the magic that happens when a product roadmap is aligned with tangible business outcomes (like revenue).
Unfortunately, I’ve also seen misalignment patterns that cause cracks to quickly spread through an entire organization.
The bad news: cash bleeds through those cracks.
The good news: these patterns are predictable and fixable (but they’re nearly impossible to see clearly from the inside).
That's what I bring to the table: an objective, outside perspective built on decades of watching these patterns play out across companies like yours.
I’ve learned these lessons the hard way so you don’t have to. Consider me your new competitive advantage.
READY WHEN YOU ARE
Stop funding a product roadmap that isn't driving revenue.
One conversation is enough to give me a clear picture of what common patterns are playing out within your organization, and how to fix them.
Ensure your engineering resources are spent on revenue-driving initiatives
Align product, sales, and CS around what’s most important
Get unprecedented clarity into what bets to fund and which ones to stop
Stop wasting time on fire drills and get back to being your company’s visionary